Coursework- Evaluation Stage 2

How does your product engage with Audiences?

Using the YouGov profiler, I've been able to find a target audience of my film, specifically the crime thriller genre. Using films based on crime thrillers such as The Silence Of The Lamb or Se7en, I've been able to identify my target audience.

After getting information on these 2 movie's target audiences, I found quite a lot of information regarding the similarities of the audience. Both audiences have very similar demographics, both of the genders are male, who resides in urban areas. Both audiences's top states are Washington and their profession that matches up is politics and government. Both audiences also live in urban areas.

In addition, both of their quotes are similar with one being the exact same, which is: "When it comes to friends, I prefer quality over quantity." Interestingly enough both audiences both like each other's film and their political beliefs are both leaning towards democratic. 

They would want to watch my movie because they like smart, charismatic bad guys like Lecter, John Doe. Therefore they will interested in the idea of a killer Dr. - educated, intelligent and sophisticated.

The Excitation Transfer is effective for them - they like to see the antagonist be really bad/cunning before being taken down. Therefore our opening would be appropriate as not only is the killer seen doing terrible things, but he also gets away with it. This should entice the audience into wanting to see the rest of the film for the killer to get his comeuppance.

Our audience is drawn to action which we have as there's a SWAT team and an explosion the opening.

It's set in a 'realistic' urban environment - somewhere they can relate to, this typical of the action thriller which are set in urban landscapes - see Heat, Se7en, Speed.

It pull no punches - it's straight down to the action and shows the good guys taking a beating. While other thrillers may be abstract and create tone and atmosphere, this gets straight into the narrative.

(Annotated)
Feed back from target audience: "The film would appeal to me as I like police procedural films where the focus is on action rather than investigation. The film falls in line with conventional 90s action thrillers such In the Line of Fire, Speed and Silence of the Lambs where the killer/bad guy is a intelligent and manipulating presence that always seems one step ahead of the police.

The opening is interesting as it creates tension immediately and then fools the audience into expected a clean resolution of the bad guy being caught. Having the bad guy potentially win or get away is an interesting idea to explore. For example the in Se7en/Zodiac, there is no clear 'winner' and perhaps a more realistic reflection of real life." (Person who gave this feedback is on the picture to the left of the "Bio Of My Target Audience")

How would it be distributed as a real media text:

Since the audiences are niche and has a specific taste, it would not be a main-stream block buster movie but instead be a small scale, niche oriented movie. To inform our target audiences, we would put adverts on news websites, billboards (small ones on the side of the road), posters or an online trailer posted on websites such as youtube. Since the target audience mostly resides in urban areas, we would put the movie inside different local cinemas for different areas. In addition, we would allow for people to stream it on websites such as Netflix along with physically buying the DVD box either online or in DVD stores which would come with a pin-up poster. When firstly distributing the movie, we would screen it at various film festivals or film competitions. 

Film Distributors for similar films are companies like Orion or New Line Cinemas. Which distributed Se7en and Silence Of The Lambs. Since it isn't a blockbuster, I would only release it in cinemas across the USA, and have it available online for sale. Orion re-launched in 2013, so it would perfect for us to let them publish it due to being a small scale movie. New Line Cinema merged with Warner Bros, so that would be perfect for us if we wanted to go on a bigger-scale.

The time spent filming/editing the movie would be 1-2 years. During the 1-2 years, the trailer will be released on youtube, news websites, websites like IMDB etc. I'd decided for the release date to be November 2018. It would allow me and my crew plenty of time to fine tune our movies or re-shoot any scenes where it isn't up to standard. Although editing the movie would take up longer time, so that would mean that I can explore different effects and such on the film.